Thursday, July 1, 2010

Dragon Beats Panda!

I was delighted to hear How to Train Your Dragon surpassed Kung Fu Panda becoming DreamWorks Animation's highest-grossing feature outside of the Shrek series.

According to Box Office Mojo, How to Train Your Dragon reached a milestone Monday night with a total of a $215.5 million in just 95 days. With King Fu Panda it took 126 days to reach the same dollar amount. That’s a pretty impressive feat I think. Even though Panda is a good movie, I think Dragon is definitely better. It’s such a heartwarming, inspirational, funny and an unexpected delight. And the score is simply beautiful. I love it!

"Dragon was unique for DreamWorks," said Anne Globe, head of worldwide marketing for DreamWorks Animation. "We're very proud of it, and we always felt that the story itself was the kind that needed to be nurtured and handled in a unique way. It just doesn't adhere to the playbook from a marketing point of view." Ms. Globe credited Dragon's emotional component combined with its natural 3D integration. "People really feel something. That sort of deeper connection to the story has been the key. The whole of it was greater than the sum of its parts."

However, in terms of estimated attendance, Kung Fu Panda still rates insurmountably higher than How to Train Your Dragon, as do Madagascar, Shark Tale, Madagascar: Escape 2 Africa and Over the Hedge - which is sad, because out of all of those movies Dragon is so much better, but that’s just my personal opinion. I guess when they adjust for ticket price inflation; Panda grossed the equivalent of $240 million, while Dragon is demoted to about $175 million, due to its 3-D ticket price premium (3-D accounted for nearly 2/3 of its business). Alas, Dragon is an outstanding movie and if you still haven’t seen it… WHAT ARE YOU WAITING FOR?!

Check out How to Train Your Dragon trailer below:

Also listen to a clip from the HTTYD score:



Leslie said...
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