I found this article in the NY Times and thought it was interesting. It's regarding the quantity and easy access of red-band trailers online. Basically the article states a Federal Trade Commission report from last December identifying red-band trailers as a "new concern" and that most age-verification "gates" for the trailers are too lax and that they should have stricter verification methods to confirm that the viewer is at least the age of 17. (Side note – I find it funny that once you turn 17 you're allowed to view adult material/rated R movies, and yet they can't fight for our country for another year. Hmmm…)
Personally, it doesn’t bother me if these red-band trailers are out there, but to go along with the NY Times article, I kind of think these trailers are pointless - all that they show is a little more violence, language and/or nudity, not much else. But if the movie is rated R to begin with, it's for one or all those reasons anyway, right? I mean this is exactly why we have a rating system for our movies. I just don’t see why they feel the need to “spice” up their trailers by adding extras, i.e. red-band it. It’s not like by doing this it’s going to somehow bring a ton more people to the theater.
And besides under aged kids are going to figure out ways around minimum age verification methods regardless. Like every other inappropriate website on the Internet, I think most kids can access them if they choose to. Now I'm not saying they should forgo the age verification methods altogether, I'm simply saying they should stop making these R-rated trailers period.
The main objective for a movie trailer is to give the whole viewing community - that’s everyone regardless of age - a little sneak peek into what the movie is about. If you ask me, the real issue is the fact that trailers these days give entirely way too much away already. Sometimes, by the end of a trailer, I feel I've already seen the whole movie. It's ridiculous! I want to be somewhat surprised when I see the entire movie, if I choose to see it at all, especially if I'm paying $11.00+ to do so.
Therefore I think this argument regarding red-band trailers got off on the wrong track. We shouldn’t focus on making minimum age verification methods stricter, we just shouldn’t have red-band trailers period. If it’s rated R, it’s because of those reasons I listed above. We should really focus our attention on shortening the trailers altogether – quit giving away so much of the movie before we actually see it.
What are your thoughts?





























